The advertising for Ivy League Universities amuses and delights me in its boldness. How do you sucker a 17 year old into spending 4x as much on an Ivy League education vs going to a state school? The tangible and intangible promises schools use to make this seem like a good investment are rather clever. What if I could apply these same tactics to selling homes in exclusive subdivisions? Here’s what that might sound like.
- You must apply to live in this neighborhood. The homes in this neighborhood are reserved for the most intelligent, hardworking, and talented potential homeowners. We only accept 5% of the people who want to live here. It’s very exclusive. You will only be allowed to buy one of these homes if we think that you are destined to do great things in this world.
- You will be forever known by living in this neighborhood. For the rest of your life, you will be able to tell people that you lived here. You will be known by it. People will instantly know how smart and special you are because of your address. Yes, the homes are 3-4x the average price of similar homes, but this is your reputation.
- The best amenities are include in your mortgage. You will have access to a rock climbing wall, amazing library, and a beautiful dinning facility just down the road. Best of all, you will be paying for that delicious croissant you ate for breakfast when you were 19 years old for the next 10-25 years! When you live in this house, you don’t have to “pay as you go” for your entertainment and meals, instead you get to add it to your mortgage and pay interest on it long after you enjoyed your croissant!
- You can network with the other soon-to-be successful people who live in this neighborhood. The friends and contacts you will make by living in this home will help you secure employment for the rest of your life. Just think of all the networking that can happen during neighborhood bbq’s!
- Your name will go alongside all the other great minds who have lived here. All your idols have lived on this very street. And now you can too! In some small way, you are forever connected to them.
Sure you could pay $250k for a similar home, but don’t you see the value in this $750k house? Buying a home isn’t just about having a comfortable place to live. Look at all that is at stake! Yes, your payment will be a bit larger, but it will be worth it.
If the government ever starts giving out non-defaulting home loans to 17 and 18 years old who have never held a job, I think I will go into business developing these high end homes/neighborhoods. =) The poor kids won’t stand a chance.
I jest, I jest. I know sometimes uber expensive educations are terrific life choices. Mostly I tease because my lil’ brother earned both his Masters and his PHD from very well-known schools, and I love to give him crap. =)